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Attention spans are shrinking. Get proven tips on how to adapt:
Mobile attention is collapsing.
In 2018, mobile ads held attention for 3.4 seconds on average.
Today, it’s just 2.2 seconds.
That’s a 35% drop in only 7 years. And a massive challenge for marketers.
The State of Advertising 2025 shows what’s happening and how to adapt.
Get science-backed insights from a year of neuroscience research and top industry trends from 300+ marketing leaders. For free.
A famous Harvard study once revealed something surprising:
83% of people have no goals at all
14% have goals—but never write them down
Only 3% write their goals
And that 3% achieves up to ten times more results than everyone else.
That gap isn’t talent.
It’s clarity.
Why this matters more than ever—right now
Over the past year, we’ve seen something play out in real life across industries.
Thousands of professionals were impacted by layoffs in tech, finance, and corporate roles. What stood out wasn’t just who lost jobs—but who bounced back faster.
The people who landed on their feet weren’t necessarily the most experienced. They were the ones who already had:
Written career goals
Clear target roles
A defined direction
While others were asking “What should I do now?”, these individuals were already moving—because their goals were written long before the disruption happened.
Clarity creates speed.
Why most people stay stuck
Many people believe they have goals, but their goals sound like this:
“I want to be successful”
“I want a better job”
“I want more money”
Those aren’t goals. They’re wishes.
When goals are vague, actions become vague. Your mind doesn’t know what to prioritize, what opportunities to pursue, or what distractions to ignore.
Why writing goals actually works
Writing your goals down changes how your brain treats them.
Thoughts are temporary.
Written goals feel real.
When you write:
Your focus sharpens
Your decisions improve
Your confidence increases
Your actions align naturally
This is why high performers—athletes, executives, and successful founders—write goals regularly. Not because it looks motivational, but because it works.
Clarity is the real power behind manifestation
Manifestation isn’t magic.
It’s direction.
When goals are written clearly, your mind knows exactly what to chase. You stop drifting. You stop reacting. You start moving with purpose—even during uncertainty.
That’s why the 3% outperform the rest.
Final Thoughts
If you want real change, don’t just think your goals.
Write them.
Especially in a world where careers, markets, and plans can shift overnight, written goals act like a compass. They keep you steady when everything else feels uncertain.
Clarity creates momentum.
And momentum changes lives.